Using Zapier to integrate Feefo with other apps


Integrating Feefo with other apps can significantly streamline your feedback processes and enhance customer engagement. With the Feefo Zapier App, you can seamlessly connect Feefo with various tools used by your business, all without the need for development. This article will introduce you to Zapier, explain the supported triggers and actions provided by the Feefo Zapier App, and guide you on how to get started with this powerful automation tool to maximise the benefits of your Feefo feedback.

What is Zapier?

Zapier is an online automation tool that empowers you to create workflows and automate tasks by connecting different applications. This integration allows you to achieve seamless data transfer and streamline processes across your software ecosystem. For instance, you can connect Feefo with Salesforce to automatically send feedback requests whenever a new contact is created. In Zapier terminology, directions to and from applications are known as 'triggers' and 'actions.'

Triggers and Actions Supported by the Feefo Zapier App

The Feefo Zapier App offers the following triggers and actions:

  • New Feedback Trigger: This trigger activates every time you receive new feedback through Feefo. It enables you to automatically store feedback in your CRM system, making it easy to manage and analyse customer reviews.
  • Create Feedback Request Action: With this action, you can record a transaction in your Feefo account and schedule a feedback request to be sent to your customers. It works seamlessly for various interactions, such as online sales or interactions with your customer service team.
  • Respond to Feedback Action: This action allows you to reply to customer feedback directly, making it particularly useful if you prefer managing replies outside the Feefo platform. For example, you can connect it to ticketing systems like Zendesk for more efficient customer support.

How to Get Started with the Feefo Zapier App

Before diving into the Feefo Zapier App, explore the plugins already available within Feefo to see if the task you want to automate is readily supported. Once you're ready to proceed, follow these steps to get started:

  1. Ensure you have a Zapier account with a pricing plan that suits your transaction volumes.
  2. Verify that the app you want to integrate with Feefo is listed in the Zapier directory.
  3. To establish the connection between Feefo and Zapier, you'll need the username and password for a Feefo merchant administrator account, as well as your merchant ID and API key.

Once your setup is complete, you can explore the pre-built workflows from the Zapbook or create your custom integrations from scratch to automate feedback processes seamlessly.


Integrating Feefo with other apps using the Zapier App opens up a world of possibilities for automating feedback requests and responses. With a range of triggers and actions supported, you can easily configure workflows that align with your business needs. By following the steps outlined in this article, you can quickly set up your Feefo Zapier App and start harnessing the power of automation to enhance customer experiences and streamline feedback management. Embrace the ease and efficiency of Feefo and Zapier integration to take your customer feedback processes to new heights.