The Feefo Shopify plugin offers a seamless way to automate feedback requests by effortlessly integrating your sales data with Feefo. If you have a Shopify site, this plugin eliminates the need for manual data uploads, saving you valuable time. This article provides a comprehensive guide on how to install the Shopify plugin, set up exclusions for specific products, and add category tags to your data to enhance product tracking. Additionally, we'll cover the process of uninstalling the plugin, ensuring you have all the necessary information to manage your Feefo integration effortlessly.

How to Install the Shopify Plugin

To start the installation process, ensure that your Shopify App Store and Feefo Hub accounts share the same login email address. Verify that the URL on your Feefo account matches the website where you intend to install the plugin. You can do this by navigating to Settings > Brand Profile and checking the 'Website Forwarding URL' for an exact match (without any trailing '/'). If you plan to install the plugin on a URL not covered by your contract, please inform us beforehand.

Once the prerequisites are in order, you have two installation options:

Installation via the Shopify App Store:

  1. Log in to the Shopify app store.
  2. Search for 'Feefo' and click 'Feefo ratings & reviews' or click here.
  3. Click the 'Add app' button and follow the interactive guide.

Installation via the Feefo Hub:

  1. Log in to the Feefo Hub.
  2. Go to 'Marketing > eCommerce Installation Packages' on the left-hand menu.
  3. Click 'Install package' under Shopify and follow the on-screen instructions.
  4. To confirm the successful plugin installation, check your Feefo Hub account. Ensure your merchant identifier remains the same, indicating that the installation is on the intended account. Additionally, in the Feefo Hub under Sales >
  5. Data Sources, you should see the name of the installed plugin listed.

How to Exclude Products from Feedback Requests

You might wish to exclude specific products, such as samples, from receiving reviews. To achieve this, follow these steps in your Shopify admin panel:

  1. Click 'Products > Collections.'
  2. Click the 'Add collection' button.
  3. Set the title of the new collection to "feefo_exclude."
  4. Untick all options under the 'Visibility' section.
  5. Under 'Select products,' choose 'Manually select products.'
  6. Click 'Save collection.'
  7. Search for the products you want to exclude from feedback requests in the 'Products' box of your new collection.



Please note that if a customer purchases only excluded products, they won't receive a feedback request at all.

How to Add a Category Tag to Your Data

Shopify collections not only help with product exclusions but also allow you to group products and assign tags that carry through to Feefo for enhanced product tracking. For example, you can group seasonal products, items on sale, or products of specific types, colors, or sizes. Feefo uses the collection's name as the category tag in the uploaded sales data. So, if a collection is named 'Menswear,' a purchase within that collection will have the category tag 'Menswear' applied, such as 'category:Menswear.'

For more customised tag keys, use Shopify manual collections. These enable you to use the format 'key:value' in collection names, allowing for more than just category tags, like 'clothing:shirts.' Please be aware that custom tags cannot be used with Shopify automatic collections.

How to Uninstall the Shopify Plugin

To uninstall the plugin, manually remove the three lines of code from your site code. Follow these steps if the code was added in our recommended location:

From the Shopify admin panel, click 'Online store and themes.'

Click '…', followed by 'Edit HTML/CSS.'

Under 'Layout > theme.liquid,' remove:

<script type="text/javascript" id="feefo-plugin-widget-bootstrap" src="//" async></scrip

Under 'Templates > product.liquid,' remove the following two lines of code:

<div class="feefo-review-badge-wrapper-product">

<div id="feefo-product-review-widgetId" class="feefo-review-widget-product" data-feefo-product-id={{ }}>

If you encounter any challenges or need assistance with the Shopify plugin, feel free to reach out to [email protected].


The Feefo Shopify plugin provides a convenient and automated solution for collecting customer feedback. By seamlessly connecting Feefo with your Shopify site, you can effortlessly send out feedback requests without manual data uploads. Moreover, the plugin allows you to exclude specific products and add category tags for enhanced tracking.