Retrieve Schema.org Product structured data for an individual product, parent product, or product series.

Example Requests

Standard SKU Request:

GET /widgets-review-service/ssr/product?slug=your-merchant&sku=ABC123&widget=on-page
Authorization: Bearer your-access-token

Parent SKU Request:

GET /widgets-review-service/ssr/product?slug=your-merchant&parent_sku=PARENT123&widget=on-page
Authorization: Bearer your-access-token

SERIES Tag Request:

GET /widgets-review-service/ssr/product?slug=your-merchant&widget=on-page&tags=SERIES:my-series
Authorization: Bearer your-access-token

Schema @id and Graph Linking

Search engines use the Schema.org @id property as a primary key to connect separate JSON-LD blocks describing the same entity:

• If you already render Product JSON-LD on your page: Pass the exact @id from your existing <script type="application/ld+json"> node into the schema_id query parameter (URL-encoded) so search engines merge Feefo’s ratings and reviews with your price, availability, and image metadata.
• If you do not render existing Product JSON-LD: Omit schema_id. Feefo will generate a stable fallback @id.

AI Product Review Content

Depending on your Feefo configuration and widget type, the response may also include AI-generated review summaries (additionalProperty) and review topics (positiveNotes / negativeNotes):

{
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Customer review summary",
      "value": "Customers frequently praise the product's quality and ease of use."
    },
    {
      "@type": "PropertyValue",
      "name": "Review summary source",
      "value": "Feefo verified customer reviews"
    }
  ],
  "positiveNotes": {
    "@type": "ItemList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Quality"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Ease of use"
      }
    ]
  }
}

(Negative topics follow the same ItemList structure under negativeNotes. These fields are omitted if AI features are disabled for the widget or suitable data is unavailable.)